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Hey Ethique! Tell us a bit about your team

The best team, made up of passionate, intelligent and driven people who want to change the world.

Ethique is such an incredible business, how would you best describe it?

Ethique is the world's most sustainable company and we're on a mission to rid the world of single use plastic bottles! So far, we've saved over 9 million plastic bottles from being made or disposed of in landfills and our next goal is 50 million by 2025.

Where did this all begin?

It all started back in 2012 when Brianne started mixing formulas up in her kitchen at her Christchurch (New Zealand) home. Back then, zero-waste wasn't the huge concern that it is for many today. Solid beauty bars weren’t a ‘thing’ and they definitely weren’t available from your local supermarket - or even Amazon.”

You can read more about Ethique's story here:

Ethique has grown into such a well-known brand. Brianne, talk us through going from a uni student to raising funds to grow this business.

This ones a bit of a long answer, the link above provides a great overview of the timeline and journey - including struggles of starting a plastic-free company!

What do you think it was that made this such a successful business?

Passion, uncompromising values, great products, obsessive customer service, listening and trying to predict what is going on in the world. Always trying to be the most ethical by tackling lots of issues at once.

Sustainability plays a huge role in Ethique, tell us about this.

Sustainability really is at the heart of everything we do and we care about the entire lifecycle of our products. We have a wealth of information on our website in the following links:

Brianne, would your biggest passion be?

Animals - of every shape, size, colour, number of legs.

Any new exciting products to keep an eye out for?

Lots.. but we can't tell you what they are ;)




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